SoCCs for Organic Floriculture
As part of our push for women economic empowerment, Asia Initiatives has partnered with the M.S. Swaminathan Research Foundation (MSSRF) to help farmers start floriculture businesses. Floriculture is the practice of cultivating decorative flowers, which enhance farmer income, since flowers are more profitable than subsistence farming and traditional cash crops. Farmers earn SoCCs through participation in the creation of organic farming inputs, community building programs, and taking classes on organic farming. SoCCs are then redeemed for low interest loans to start floriculture businesses. Over 30 farmers have participated in this program.